Virtually every company has alignment issues, except for the great ones. They have a clear purpose and people align around that. This should give us a clue that we need to align around our purpose, not a framework for improvement. When one thinks about it, that is virtually the only thing on which you can align. People can be at a company for any number of reasons. It may be a short-time gig for experience, they need the money, their significant other is there, who knows. But if they aren’t working in alignment with the purpose of the company they shouldn’t be there. It really is as simple as that.
So how do we transform the purpose of the company into pieces of work that can actually be done? While this may be difficult, there is a well-defined process that can facilitate its achievement: